Montero Sport Launch Event

Qatar Automobiles Company launches the all-new Montero Sport 2020 model for the first time in Qatar & The Middle East



Qatar Automobiles Company, the authorized general distributor of Mitsubishi Motors in Qatar, launched the all-new Montero Sport 2020 in Qatar, to be the first dealer in the region to launch this vehicle after revealing it at Thailand Global Launch event and ahead of its display at regional Motor Shows.

Held at Qatar Automobiles Company showroom backyard, the event was attended by Sheikh Nasser Bin Nawaf Al Thani, Deputy CEO of Nasser Bin Khaled Group; Sheikh Faleh Bin Nawaf Al Thani, Operations Director - Automotive at NBK Group; Ihab El Feky, Chief Operations Officer – Automotive at NBK Group; Hisham Al Sahn, General Manager of QAC, in addition to huge attendance of local media representatives.

Sheikh Faleh Bin Nawaf Al Thani, Operations Director – Automotive, at Nasser Bin Khaled Group said: “It is a historical moment for Qatar Automobiles Company as it strengthens its position as one of the main dealers in the region for Mitsubishi Motors. Qatar is the first market to launch the new 2020 Montero Sports in the Middle East after its global launch, and ahead of its introduction in the region. We will work hand in hand with Mitsubishi Motors to accomplish bigger achievements in the coming period.”

Ihab El Feky, Chief Operations Officer – Auto, Nasser Bin Khaled Group stated: “Our relationship with Mitsubishi Motors is built on mutual trust, common values and shared vision of the future. We will stay committed to our community to supply the best reliable vehicles and exceed our customers’ expectations. The new Montero Sports has undergone changes in exterior design, embraced the latest technology and safety features which makes it the smart, optimal choice for the city and off-road driving alike. It is indeed the vehicle of choice.”

Hesham Al Sahn, General Manager, Qatar Automobiles Company stated: “The new model builds on the Montero Sport concept with modern twist and updates. A new facelift and rear design with the latest advance technology features, along with high performance, the vehicle stuns and maintains its position as the best in its segment. When it comes to safety, the Montero Sport exceeds expectations, thanks to the advance assistance systems which give the driver more confidence and comfort”.

The event gathered Mitsubishi fans and their families who enjoyed a full evening of activities and surprises at an open-air venue that was specifically designed and prepared for the launch. Attendees had a unique opportunity to test drive the Montero Sport on a special terrain and get up close and personal with the vehicle’s distinctive features and technology.

The 2020 Montero Sport gets a fresh new face. The updated look features the new Dynamic Shield front grill, enhanced front bumper design and new LED and fog lights to give the car more tough yet smooth and modern look. On the back, the layout of rear lamps was changed, signal lights and brake lights’ positions have been switched, with a new spoiler out back adding a smoked finish in order to give the car a more sophisticated look.

The Montero Sport 2020 model is equipped with 3.0-LITER V6 MIVEC engine. The high-displacement V6 engine supplies strong acceleration even when carrying heavy loads or traveling uphill. Thanks to the 8-speed automatic transmission – First from Mitsubishi Motors – improved fuel efficiency coupled with smoother, more luxurious drive is easily achieved. Built for maximum stability and traction, the rugged frame and aerodynamically contoured body contribute to solid handling and stable highway performance. Reliable 4WD traction combines with an advanced suspension to keep the vehicle in touch with surface conditions to stay in firm control. Using the drive mode selector dial, drivers can easily switch between 2WD (2H) and 4WD (4H, 4HLc, 4LLc), while they can Improve traction when driving off road by entering the GRAVEL, MUD/SNOW, SAND or ROCK modes.

The Hill Descent Control (HDC) mode selector activates the HDC, which automatically applies the brakes to maintain current speed when traveling downhill, allowing drivers to concentrate on steering and and the road ahead without having to manually apply the brakes.

Active Stability & Traction Control independently regulates braking force to the wheels during cornering to help maintain excellent vehicle stability when needed. It also optimizes traction to prevent loss of torque whenever wheel spin is detected by controlling engine output and applying brake force to the spinning wheels.

The 2020 Montero Sport enjoys plenty of safety features that ensure utmost safety of the driver and passengers. The features include, Forward Collision Mitigation system [FCM], which helps prevent a frontal collision or reduces damage in the event that a collision unavoidable.

Adaptive Cruise Control [ACC], maintains a set distance between the vehicle and the car ahead via a radar. The technology reduces driver stress during slow traffic on highways.

The Blind Spot Warning system [BSW] and Lane Change Assist [LCA] features utilize radar sensors placed on the rear bumper to detect vehicles on the rear, left and right blind spots. To further enhance safety, the sensing range has been expanded to better detect the danger of collision with other vehicles during lane changes.

The new Montero Sport enjoys seven SRS airbags to help protect the driver and passengers by absorbing the force of impact in the event of an collision. The system includes front airbags, front side airbags, curtain airbags (including third-row curtain airbags in the 7-seater) and a driver’s knee airbag.

From elegant leather seats with dual layered cushioning and relaxing spaciousness, to small details including flat accent grips, double-stitched PVC door grips, two-tone black power window switch panels and large single-stitched soft ornaments and decorations, the cabin will awe everybody on board.

The enhanced Smartphone-link Display Audio (SDA) with advanced connectivity helps drivers find new places while staying entertained on the go. The large 8-inch touch screen allows the driver to easily operate music playback via USB or Bluetooth, and calls are now made with voice actions. The power tailgate offers a host of convenient functions with the Keyless Operation System.

The New Montero Sport 2020 model is available now at Mitsubishi Motors Showroom on Salwa road and Al Khor Showroom. Customers can visit the showroom at Salwa Road from Saturday to Thursday from 8am to 9pm and on Friday from 5pm to 9pm, and Al Khor Showroom from Saturday to Wednesday from 8am to 8pm, and on Thursday from 8am to 3pm.